Northwind Media

Channel performance readout · 2026-07-01 to 2026-09-30

Media spend

$167,262.30

USD across all listed channels

Attributed revenue

$353,650.00

Platform-reported conversion value

Conversions

3,690

As recorded in the conversion exports

ROAS

2.11x

Attributed revenue ÷ media spend

Media investment & attributed revenue

SpendRevenue

Daily totals across reported campaign/date records; see join coverage below. USD.

What stands out

TikTok | Catalog Retargeting recorded the period's highest campaign ROAS at 4.06x, on $10,227.80 in spend. Google | Shopping Core accounted for 12.2% of period spend. Use these as review cues; attributed ROAS alone does not establish profitability.

How to read this reportAll values are synthetic and denominated in USD. Revenue is platform-attributed conversion value. It is not net profit or a causal lift estimate; fees, refunds, margin and customer lifetime value are not included.

Client Reporting Automation / Insights

Channel detail

Performance by channel

Where the reported value came from

Google2.00x ROAS

$50,646.30 spend · $101,260.90 attributed revenue · 3 campaigns

LinkedIn2.69x ROAS

$41,351.70 spend · $111,153.80 attributed revenue · 3 campaigns

Meta1.86x ROAS

$39,490.40 spend · $73,266.04 attributed revenue · 3 campaigns

TikTok1.90x ROAS

$35,773.90 spend · $67,969.26 attributed revenue · 3 campaigns

Campaign detail

Campaign	Channel	Spend	Clicks	Conv.	Revenue	CPA	ROAS
Google \| Shopping Core	Google	$20,455.60	9,707	390	$46,764.00	$52.45	2.29x
Google \| Brand Search	Google	$16,720.20	8,170	448	$42,529.60	$37.32	2.54x
Meta \| Prospecting	Meta	$15,791.30	13,523	226	$16,934.25	$69.87	1.07x
LinkedIn \| Thought Leadership	LinkedIn	$14,876.80	2,433	184	$32,175.50	$80.85	2.16x
LinkedIn \| Lead Generation	LinkedIn	$14,862.40	2,546	227	$47,644.80	$65.47	3.21x
Google \| Nonbrand Search	Google	$13,470.50	3,919	133	$11,967.30	$101.28	0.89x
TikTok \| Creator Prospecting	TikTok	$13,004.60	19,497	277	$14,394.12	$46.95	1.11x
Meta \| Video Test	Meta	$12,541.50	11,289	176	$14,945.55	$71.26	1.19x
TikTok \| Shop Test	TikTok	$12,541.50	11,406	178	$12,092.44	$70.46	0.96x
LinkedIn \| Site Retargeting	LinkedIn	$11,612.50	3,612	190	$31,333.50	$61.12	2.70x
Meta \| Catalog Retargeting	Meta	$11,157.60	14,877	668	$41,386.24	$16.70	3.71x
TikTok \| Catalog Retargeting	TikTok	$10,227.80	14,770	593	$41,482.70	$17.25	4.06x

CPA = media spend ÷ recorded conversions. ROAS = attributed revenue ÷ media spend. Campaigns sorted by media spend.

Processing & coverage

Source exports processed

8 spend/conversion file(s) validated before consolidation.

Identical repeated records removed

2. Identical repeated records removed; conflicting keys are still refused.

Join coverage

1,104 matched key(s) out of 1,104 spend row(s) and 1,104 conversion row(s); 0 spend row(s) and 0 conversion row(s) unmatched.

Warnings and data notes

No calculation or join warnings in this run.